2) WECHAT Please check this WeChat account of Beatship by Zouk. WeChat ID: beatshipbyzouk . They target young people (18-35 ) primarily form Guangzhou – inviting them to join a 2 night party cruise form Nansha to HK and back to Nansha. Target of the Wechat account is to grow followers (database of potential clients) and support sales. TASK: - What’s your feedback on the account and articles? What suggestions do you have to improve the account, articles, and topics? - At times the account publishes information not directly linked with party ads/sales, but rather ”soft content”, like the article about “the best bars in Guangzhou” or “how to spend a day in Hong Kong”. Please come up with your soft content topic and write the Wechat article that you think would serve the purpose. - Please come up with 1 campaign idea. (Target to grow followers from Guangzhou) Please suggest format, gift, and explain the campaign flow/process.
2A Suggestions
The information is not enough and well-organized to have interaction and attract people to join their program. I personally felt bored with the things they wrote. Why do I have to choose this cruise trip instead of trips that operated by other companies? What is the uniqueness of this trip? When I looked at the account, there is no a brief introduction for the cruise (only a post of that). It is hard to find that introduction when more new posts will be published. When I looked at the articles like “Korean hip hop will launch the cruise”, it is trying to encourage people to try out the cruise, but what I think is that they should introduce the actresses and the event mainly than putting other general information and services of the cruise. From my perspective, the event article should only include the event. Andit would be more organized if the company wants to show the special food on the ship, a new post should be published instead. I think topics are ok, but they can be more interesting.
2B Soft content
香港另类一日游~ 香港世界自然遗产!!!! 香港有个世界自然遗产，你知道吗? 很多人都知道香港是购物天堂和高厦林立，但这些景点去得多难免有点乏味。香港地质公园的景区就可能适合你!! 大家应该有所不知，香港40%的面积是郊野公园或自然保护区啊！在这人口密集城市里，，从市区到郊区不用一小时啊！ ，试问在世界各地的大城市是是非常少见的！
香港拥有很多郊野公园，而香港地质公园拥有八大景区，分别是、印洲塘景区,、瓮缸群岛景区、赤门景区、果洲群鸟景区、 赤州-黄竹角景区、桥咀洲和东平洲景区。
现诚意推介不能错过地质公园的以下景区!!!! 在粮船湾景区，拥有着举世罕见的酸性火山岩多角节理岩柱!!!而且大水坝的景色也十分迷人！
粮船湾超级火山位于香港新界西贡区粮船湾延伸至果洲群岛一带，直径原来长达18公里，是香港首座被发现的古代超级火山，现在为死火山，地理范围覆盖今日的香港世界地质公园西贡东部火山岩区的大部份范围，现时大部分火山岩已经被风化和侵蚀，只剩下残余部份，及大部分浸于海水之中。
如何前往
1. 可于火山探知馆报名参加 全新「万宜旅程」观光巴士地质导赏团，设「来回程」及「半程」服务，详情可向火山探知馆查询（电话：2394-1538)；或
2. 乘坐西贡市中心开出的94号巴士或钻石山港铁站的96R巴士（仅在周末及公共假期行驶），经过北潭涌后下车。沿大网仔路前行至岔路口，靠右沿西贡万宜路继续步行约9公里；或
3. 可于西贡市中心或北潭涌乘坐计程车前往，即可到达 万宜地质步道。
世外桃源的地质公园印洲塘景区~那种截然不同的氛围和宁静安详的感觉,让人难以相信自己身处在香港~~~~
印洲塘波平如镜，即使打风时亦不会有很大的风浪，是天然的避风塘。这亦是印洲塘英文叫做Double Haven的原因，意即「双重避风塘」！
前往荔枝窝的渡轮航班会穿越宁静优美的印洲塘，渡轮只限于星期日及公众假期提供服务。游客可乘搭港铁东铁线到大学站，从B 出口步行15 分钟至马料水三号梯台乘搭渡轮，航程约为1小时30分。
马料水开出：上午9 时正 (星期日及公众假期)
荔枝窝开出：下午3 时30分 (星期日及公众假期)
费用：单程$50元正；来回$80元正 (以营办商公布为准)
渡轮服务查询电话： 2555 9269 (声威实业有限公司)
乌蛟腾经荔枝窝前往鹿颈的远足路线亦会途经。
20R专线小巴由大埔墟港铁站开出前往至乌蛟腾 (查询电话：2873 6808)。
56K专线小巴则来往粉岭港铁站和鹿颈 (查询电话：2673 3626)。
不能相信自己的眼睛！不用到广西或云南，也可以在香港的沙塘口山看到奇崛雄伟的海蚀岩柱–!!!实在是蔚为奇观！
该岛位于远古粮船湾超级火山口内，东南沿岸的陡崖高140米，是全香港最高的海崖，展现了火山凝灰岩的柱状节理的形状。 而海蚀洞沙塘口洞的瓮缸湾是最狭窄，仅5米阔，高约25米，深度约80米。
如何前往
可考虑参加本地旅行团或自行租船前往。由于西贡岛屿较多，可以考虑从西贡码头租船出发，沿途经过吊钟洲、沙塘口山、火石洲、横洲等，近距离观赏岩石险峻的原始景致，一睹绝崖滚落深海的磅礴气势。
(注：一定要选择天气晴朗且稳定的日子前往，海面有风浪时绝不适宜到外岛游览，否则易生意外)
56K专线小巴则来往粉岭港铁站和鹿颈 (查询电话：2673 3626)。
在东平洲，可以看到香港最年轻的沉积岩!!!景色可以用鬼符神工来形容也不为过！
由于自然侵蚀，岛上满布有6500万年历史的页岩，成为郊外旅游及地理考察的热点。东平洲附近海域则为香港第4个海岸公园—东平洲海岸公园。海岸公园拥有不少贝壳及珊瑚生长，海岸公园是受法律保护避免捕鱼对生态造成损害。东平洲是香港摄影和潜水爱好者的朝圣地。
如何前往
在港铁东铁线大学站B出口步行15分钟至马料水码头，乘搭渡轮前往东平洲，航程约为1小时40分钟。请留意渡轮班次以计划行程。
马料水开出：星期六上午9时及下午3时30分，星期日上午9时；
东平洲开出：星期六、日下午5时15分(查询电话：2527 2513)。
考察活动最宜沿着岛的平洲环岛郊游径进行，一方面因为沿岸的岩石露头出露情况极佳；同时在潮退时可沿岸边小路步行环绕全岛，易于观察更多的岩石露头和地质现象。
大家是不是已经坐不下来了? 是不是很想探索香港这不为人知的一面呢?
(部分资料来自香港地质公园网站)
2C Campaign
1. I would suggest making a lottery. After people bought RMB$2000 at supermarkets or shopping malls in Guangzhou, they are able to join a lottery. The winner can get two beat ship cruise tickets
Objective: Target to grow followers from Guangzhou who are interested in beat ship and to increase the public awareness of the brand.
Firstly, we need to find several event sponsorships or cooperators (like supermarkets and shopping malls) Then, it is necessary to write a press release for the company and hold a press conference to spread out this activity if possible(arrange representatives from Guangzhou and Hong Kong Tourism Board.) Then, writing an article on WeChat to attract new followers from Guangzhou and announce the promotion that when they go shopping in particular supermarkets or malls, they may have a chance to win the tickets. It is possible to cooperate with Guangzhou and Hong Kong Tourism Board. When they launch TV promotion of Hong Kong, the beat boat’s promotion can be added into the promotion. After that, it can get a positive feedback from the public.