1)WEIBO Could you please review the current 阿斯塔纳EXPO-2017世博会weibo page here. The account is targeting general public and world travellers, primarily in order to spread the word about Astana Expo 2017 and promote travelling to Kazakhstan over next year. TASK: - What’s your feedback on the page? What suggestions do you have to improve the page? - Please come up with 2 campaign ideas. (Target to grow followers and spread the word about Kazakhstan & Astana Expo-2017. Gift: 1 round trip to Kazakhstan (flights).) Please explain the campaign flow/process. - Please draft 3 tweets (with images/GIF/etc) for this account, that you feel will encourage interactions.
Answer:
1A. Suggestion
There isa lot of information without well-organized. It is hard for readers to read and takes time to find particular information that was published a long time ago. I would suggest tidying up all information and separating into different columns.
1B. CAMPAIGN
1. The promotion of阿斯塔纳EXPO-2017世博会is not enough. The first campaign idea encourages people to make a 5 minute video to promote the Expo and Astana. Inspireparticipants with more creative and funny videos. The winner of the video competition can win a round trip to Kazakstan and the winner’s video will be posted on all social media in China.
2. As China is promoting “One Belt, One Road”, the second campaign idea is to connect several Northernwest cuisine and Kazakh restaurants(Like 北京阿斯塔纳餐厅 and 西贝莜面村) in China. After people enjoy a meal there, they can fill in a form for a lottery and the winner can get 1 round trip to Kazakhstan. We can also connect basic information of people who would love to go to Expo and Middle Asia for travel.
1C Tweets
